Events: The Disney Store Incredibles 2 Merchandise Release—IN STORES NOW!

Cue the theme music! Merchandise for Incredibles 2 has officially hit Disney Stores nationwide as of this past Saturday (April 14th)—a full two days earlier than the planned street date of April 16th. I already gave my full thoughts and overview on this massive range of products in Saturday's post (right after all the merch went up for purchase on ShopDisney.com), but here I wanted to document the incredible in-store display! I was able to check it all out when I went into work today. It's one thing seeing all this stuff individually on the website; it's another to see it all displayed together in a giant themed section of the store. Totally magical!

I always like documenting the in-store setups here and giving you a peek at what's available whenever new Pixar merch hits...this time would be no different! This tradition began years ago when I was searching online for pictures of older Disney Store merchandise/displays from some of my favorite Disney and Pixar films. I wanted to reminisce, but couldn't find anything...so I began doing this for myself and for anyone down the road who may come across this post. So far since I started this blog, I've done this for Monsters University, Inside Out, The Good Dinosaur, Finding Dory, Cars 3 and Coco. It's a bit of history! Maybe you're coming across this post years from now looking to take a trip down memory lane like I had been trying to do. Who knows?

Continuing on, everything you see here is also available online. It's nothing new if you've seen what's on ShopDisney already. In fact, the website has even more than what you see above and below (customizable tees/mugs/cell phone cases, pins, Legos, adult costumes, etc.).

Check it out! Full, in-depth reviews on a bunch of this stuff will be posted right here within the next month or so.

Here's a separate mini section of the merch near the front of our store.

If you haven't yet, visit my post on the Incredibles 2 Target/Walmart "in-store" release HERE and my write-up on what can be found currently at Toys R Us HERE (which has been updated recently). I'm glad I'm able to preserve what it all looks like there at these places before the stuff starts flying off the shelf (or goes to clearance) and ultimately sells out.

Have you been to the Disney Store to view/buy Incredibles 2 merchandise yet? What have you picked up or plan to? Let me know your standouts and overall thoughts in the comments below!