Saturday, May 5, 2018


Disney·Pixar’s all-new Incredibles 2 kicks off a super-sized campaign this month, featuring 15 incredible family brands, including: ADT, Alaska Airlines, American Egg Board, Best Western, Bounty, Chrysler, Clorox, Frigo Cheese Heads, Coppertone, Horizon Organic, Juicy Juice, Kleenex, McDonalds, SleepNumber and Zillow. More info on each brand below.

"Incredibles 2 is a fun, action-packed adventure featuring the lovable, relatable Parr family, who just happen to have super powers,” says Lylle Breier, senior vice president, global marketing partnerships for The Walt Disney Studios. “We are fortunate to team up with 14 great brands for this incredible campaign that will reach families nationwide.”

The Incredibles 2 promotional campaign features the following brands:

  • ADT is an Incredible security company in the United States and Canada, with the ADT Pulse® home automation suite helping to protect the home of the greatest family of Supers. ADT is headquartered in Boca Raton and employs more than 18,000 everyday heroes of their own that are standing by to help protect against the world’s toughest villains.
  • Alaska Airlines and its regional partners fly 44 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica.

    • Best Western® Hotels and Resorts will launch an exciting promotion in celebration of Incredibles 2, where Best Western Rewards® members can enjoy an Incredibly Rewarding Summer by visiting for offers and details.
    • Bounty serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands.
    • Chrysler Brand’s new Chrysler Pacifica is the perfect incredible vehicle for incredible families everywhere. As part of an upcoming marketing campaign, the brand will launch three television commercials which spotlights the Chrysler Pacifica and includes footage featuring the Parr family from Incredibles 2. Whether you’re saving the world or running errands, the Chrysler Pacifica is the ultimate vehicle for families, especially super families.
    • The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,100 employees worldwide and fiscal year 2017 sales of $6 billion.
    • Coppertone®, the No. 1 pediatrician-recommended sunscreen brand, launches its promotion in May. Consumers will see The Incredibles characters on the Coppertone® KIDS sunscreen spray product. The film’s release will be supported with in-store displays and via consumer promotions, including an offer for a free Fandango promo code to see the film with a purchase of two Coppertone products (over 3 oz.).
    •  The American Egg Board -- The Incredible Egg just got a little more incredible. In celebration of Incredibles 2, The Incredible Egg is cooking up customized recipes that reflect each of the leading characters’ personalities. The campaign has come to life on and The Incredible Egg social media channels, including FacebookInstagram and Pinterest. Each character will have a stylized portrait and recipe that showcases how they like their eggs, based on their personalities and/or super powers.
    • Frigo® Cheese Heads® is focusing on family fun in 2018. Incredible things happen when an incredible all-family snack cheese brand collaborates with the exciting, all-family movie Incredibles 2. Frigo® Cheese Heads® will support the movie launch with an Incredible promotion featured on retail POS, packaging, social media and in advertising.
    • Horizon Organic is introducing Incredibles 2-themed packaging, which will feature America’s favorite Supers on select 6-pack and 12-packs of Horizon Aseptic Milk Boxes. Additionally, consumers will be able to enter a Horizon sweepstakes2 for the chance to win daily prizes and a grand-prize vacation by purchasing the promotional shelf stable milk and registering. The Incredibles 2-themed promotional packaging and sweepstakes will be available nationwide starting in June.
    • Juicy Juice® is excited to help parents and kids suit up for Incredibles 2 with an on-pack takeover and incredible promotion that kicks off May 1. For more details, visit
    • Kleenex® Brand, America’s leader in facial tissue, will be offering Incredibles 2 graphics on select Trusted Care® bundle pack® options. The cartons featuring  Incredibles characters allow consumers to #unmaskyourincredible with a mask on each box. So, whether you’re headed back to school to discover your own super powers or navigating day-to-day heroics, you can now do it confidently with the softest everyday tissue.
    • McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Incredibles 2 toys will mark Disney’s return to Happy Meals.
    • Sleep Number Corporation, the leader in sleep innovation, delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking.
    • Zillow will feature the Parr family home. Just like with other homes on Zillow, fans can explore interior and exterior images of the Parr’s home as well as detailed property information. As a bonus feature, a video walkthrough of the home will be available on Zillow’s Facebook page.
Now that is quite the promotional campaign! So much to be excited about. I'm looking forward to seeing what Zillow does (sounds pretty neat), the new McDonald's toys and the Kleenex boxes. I also recommend clicking on the American Egg Board links! The recipes based on the characters are super fun as well (kind of like what Dole did last year with Cars 3). What are YOUR thoughts??

Catch Incredibles 2 in theaters June 15th!

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